Bans imposed on bookmaker adverts in Brazil
Wednesday 14 de August 2024 / 12:00
2 minutos de lectura
(Brasilia).- The National Advertising Self-Regulation Council (Conar) has ordered the removal of two adverts from major sports betting companies, citing violations of its advertising standards.
Regulated by the federal government since the beginning of the year, bookmakers, which already occupy an important space among the country's major advertisers, are also beginning to be targeted by the National Advertising Self-Regulation Council (Conar).
Last week, the organisation's Ethics Council assessed and decided to punish two pieces of advertising from two different companies in the sector, on the grounds that they infringed Conar's own regulations.
One of the adverts assessed by the organisation was from Estrela Bet, whose message to the public was: "Get to know Estrela Bet's Aviator: Fun and quick, easy profit". The advert was a digital banner, which was shown on some websites and online platforms.
The other piece that was assessed by the members of the Ethics Council was an advert by the company Esportes da Sorte, which featured the phrase: "Boost your extra income".
In both cases, the Ethics Council's assessment was that such approaches disrespect Annex X, a set of rules drawn up by the organisation itself to determine standards for advertising by sports betting companies.
One of these rules concerns the appeal to the idea of easy winnings. Annex X prohibits messages that make promises of winnings and certain results, as well as the dissemination of unrealistic information about the likelihood of winnings.
In the two advertisements analysed in the case, Conar interpreted that, in the title, these advertisements infringed this rule by suggesting that it was possible to earn extra income easily.
By decision of the members of the Ethics Council, both Esportes da Sorte and Estrela Bet can no longer run such adverts on any media channel. In addition, both companies were warned by Conar for the advertising message.
By Bárbara Sacchitiello
Categoría:Legislation
Tags: Sin tags
País: Brazil
Región: South America
Event
SBC Summit Americas 2025
13 de May 2025
Redefining Innovation: Soft2Bet’s Market-Ready Tech and Experiential Advancements at SBC Summit Americas
(Fort Lauderdale, SoloAzar Exclusive).- In this Q&A, Slobodan Georgijevski, Soft2Bet Senior Sales Manager, highlighted innovation and presence of the firm at recent SBC Summit Americas, and shared a broader industry insight and evolution over the years.
Friday 06 Jun 2025 / 12:00
Belatra Games Unveils 'Cyber Gypsies' and AI-Driven Innovations at SBC Summit Americas 2025
(Fort Lauderdale, SoloAzar Exclusive).- At SBC Summit Americas 2025, Belatra Games took center stage with groundbreaking innovations, introducing its newest slot experience, Cyber Gypsies. Alongside this thrilling launch, it reinforced its commitment to AI, gamification, and player protection, setting a new standard for engaging and responsible gaming. But what makes these innovations stand out, and how is Belatra redefining industry trends? Let’s dive in.
Thursday 05 Jun 2025 / 12:00
Blokotech at SBC Summit Americas: Cutting-Edge Launches and New Features
(Fort Lauderdale, SoloAzar Exclusive).- In an exclusive interview with SoloAzar, Alberto Alfieri, Blokotech Co-Founder & Executive Chairman, discussed the innovations the company presented at SBC Summit Americas 2025 and how they address the industry's evolving needs, among other topics.
Monday 02 Jun 2025 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.